Customers’ expectations are becoming increasingly complex. What does this call for? More communication! This is necessary across all channels – whether right in the store, on social networks or taking the traditional route with phone calls and emails. ALDI Spain shows how it’s done.
We want to offer our customers many different ways of getting in touch with us, regardless of whether they have questions about our products and offers or are interested in becoming an employee. Under the name Contigo ALDI (“ALDI at your side”), ALDI Spain has set a great deal in motion since the end of 2016 to further professionalise customer service. Today, people can reach out to us through our Spanish company profiles on Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIN. Customers can of course continue to contact us by calling by phone, filling out a contact form or writing an email.
95 %
of those making enquiries have a positive opinion of the customer service.
46 %
of those making enquiries do so by phone.
VWe actively seek dialogue with customers, neighbours and other stakeholders, especially if we open a new store or reopen an existing one. Since 2014, we have been following a uniform communication strategy in Spain to help us with this. It includes product tastings, special customer magazines about the opening, invitations to members of the local press and public authorities, as well as promotional giveaways. The cooking demo campaigns featuring professional chefs are particularly popular. We put great emphasis here on healthy recipes and sustainable ingredients. Since 2014, we have already opened more than 100 stores using a communications campaign like this, reaching around 190,000 people in this manner. A model campaign: Stores are opened or reopened in a similar fashion in other countries once the ALDI Nord Instore Konzept has been applied to them.
In the first year of our communications campaign alone, we received
111000
enquiries through Contigo ALDI.
Many people choose to connect with ALDI Spain online. A look at our different social media channels can be found here:
Social Media: Facebook, Twitter, YouTube, Pinterest & Instagram
GRI
People from 117 nations work in the nine European countries in which we are represented. This diversity is a part of the ALDI North Group. It enriches our working relationships and reflects the diversity of our customers.
We align our actions with our core values: simplicity, responsibility and reliability. These values also express the way the ALDI North Group sees and approaches compliance.
We take responsibility for safe and fair working conditions and compliance with environmental standards wherever we can make a difference
Being an ALDI employee above all means embracing our shared values: simplicity, responsibility and reliability. That is what we stand for in all we do, wherever we are located.
The trust of our customers is our most valuable asset. That is why we listen carefully to what they want. For more than 100 years, we have consistently and systematically tailored our products and services towards the demands of our customers.
Taking responsibility for the health and safety of employees in the workplace is part of the ethos of the ALDI North Group companies
We know that there is still a lot to do when it comes to animal welfare, but we are on the right track, as confirmed by two recent publications on commitment to animal welfare in the food industry
The roughly 69,000 ALDI employees make a decisive contribution to the sustained success of the ALDI North Group. All of them can be proud to work for the ALDI North Group. In exchange, they receive secure working conditions, attractive framework conditions and long-term career development prospects
We take responsibility for the protection of our environment and its natural resources. As a retailer, reducing waste and dedicating ourselves to fighting food losses play a central role.
