Sustainable delights for true gourmets: ALDI France

In the land of gourmets, ALDI France stocks the shelves with a growing number of sustainable and regional products, with an emphasis on high quality at affordable ALDI prices.

ALDI France is growing, the stores are undergoing extensive modernisation, and we are raising interest in our products by improving customer relationship management and social media management. We have boosted brand awareness among younger customers, increased social media followers and expanded our offline communication.

We demand particularly strict standards from our suppliers and aim to go beyond the legal requirements. As part of our commitment to protecting the environment, we support organisations such as BEE FRIENDLY. This alliance promotes agricultural practices designed to protect bees and their ecosystem. In 2019, we participated again in Think Fish Week (Semaine de la pêche responsable), which was spearheaded by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC). We expanded our organic product ranges from 151 to 223 items in 2019. Under the own brand BON & VÉG, we offer vegetarian and vegan products.

Regional products play an even more significant role in France, with 99 per cent of our fresh and frozen meat already sourced from French farms; in other words, the meat comes from animals born, raised and slaughtered in France. In addition, the Pays Gourmand own brand denotes products made according to traditional French recipes, produced in the region where the recipe originated, with the main ingredients sourced in France. In further efforts to provide transparency on nutritional value to customers, we will introduce the first products with Nutri-Score labelling in 2020. We are also extending the ALDI Transparency Code (ATC), for own-brand products in France that contain at least three per cent meat.